Web & Conversion (CRO)
Your website is leaking money.
Turn clicks into customers
Client Revenue Generated
$50M+
Avg. Conversion Lift
+47%
Tests Run
1,200+
What Is Conversion Rate Optimization?
CRO is the systematic process of increasing the percentage of website visitors who take a desired action — whether that's making a purchase, filling out a form, or signing up for a service. It uses data, behavioral analysis, and structured experimentation to improve every step of your digital experience.
Most businesses spend 95% of their budget driving traffic and only 5% converting it. We flip that ratio. By optimizing your conversion funnel, we help you generate more revenue from the traffic you already have — often delivering better ROI than any new traffic channel.
Our CRO Process
Test everything. Assume nothing.
Conversion Audit
Full-funnel analysis, heatmap review, session recordings, and user behavior analysis to identify conversion blockers.
Hypothesis Development
Data-backed hypotheses ranked by potential impact, ease of implementation, and statistical confidence.
Test Design & Execution
A/B test design, variant creation, and statistically rigorous experimentation with controlled traffic allocation.
Implementation & Iteration
Winning variants are implemented, and new hypotheses are generated for continuous improvement cycles.
What We Deliver
A/B & Multivariate Testing
Structured testing frameworks with statistical rigor to identify the changes that actually move your conversion needle.
UX Audit & Heatmap Analysis
Deep analysis of user behavior through heatmaps, scroll maps, click tracking, and session recordings.
Landing Page Optimization
High-converting landing pages designed for specific campaigns, audiences, and conversion goals.
Funnel Analysis & Optimization
Identify and fix drop-off points across your entire conversion funnel from landing to checkout.
Behavioral Analytics
Advanced analytics setup including event tracking, micro-conversions, and user journey mapping.
Speed & Performance Optimization
Page load optimization, Core Web Vitals improvement, and technical performance tuning for better conversion rates.
Client Results
“A single headline test increased our checkout completion by 23%. Maju Mapan's CRO work delivered more revenue lift than doubling our ad spend would have.”
Kartika Dewi
Head of E-commerce, FashionForward
“They found conversion leaks we'd been blind to for years. Our free trial signup rate went from 4.2% to 7.8% — nearly doubling our pipeline.”
Tommy Liem
Product Lead, FinanceApp
“The ROI on CRO is unmatched. We're generating 40% more revenue from the same traffic. It's the most cost-effective investment in our marketing stack.”
Dewi Suryani
CMO, HomeDecor Plus
Frequently Asked Questions
Ready to unlock the revenue hidden in your website?
Your traffic is already there. Let's make every visitor count.
No commitment required. Free consultation.