J&T Express
Brand Marketing
Redefining Traveloka as the ultimate lifestyle companion through emotive storytelling.
Objective
Shift brand perception from a functional booking engine to an aspirational lifestyle companion.
Challenges
High market saturated with "transaction-focused" competitors and low emotional engagement.
Strategy
Launched "Your World, Your Way" campaign featuring scenic travel paths and emotive storytelling across digital and OOH media.
Results
45% brand lift and 80% increase in brand awareness across target demographics.
