OVO
Performance Marketing
Scaling seasonal mega-sales through advanced performance marketing and data analytics.
Objective
Maximize GMV and ROAS during seasonal mega-sale events (9.9, 11.11, 12.12).
Challenges
Intense competition and surging cost-per-acquisition during peak periods.
Strategy
Full-funnel performance marketing using dynamic product ads, behavioral retargeting, and real-time bid optimization.
Results
3.5x ROAS and 1M+ followers gained across the campaign period.
