HokBen
Influencer Marketing
Driving hyper-growth in user acquisition through highly targeted influencer campaigns.
Objective
To acquire 1 million new users across Southeast Asia through hyper-localized influencer marketing.
Challenges
Fragmented influencer landscape and difficulty in measuring direct ROI for brand-awareness campaigns.
Strategy
Collaborated with 500+ micro-influencers and 50 mega-influencers using a data-driven approach based on geographic and behavior segmentation.
Results
30% growth in user acquisition and 12% engagement rate across all social channels.
